With the rapid growth of China's car ownership, the automotive after-sales service market has rapidly become an attractive "cake".

According to relevant data, the total output value of domestic automobile aftermarket in 2012 was 490 billion yuan, with a year-on-year increase of 27%.

"This number is somewhat underestimated." According to the "Sixth China Top 50 high growth chain enterprises forum" held recently by Chi Jia, manager of channel Department of Michelin (China) Investment Co., Ltd., and Liao chuhang, the person in charge, said that according to the output value of each private car in the after-sales service of 4000 yuan per year, after three years, the output value of the whole industry will reach 700 billion to 800 billion yuan, with huge market potential.

Increased competition

In the industry, the market space generated after automobile sales is generally referred to as "automobile aftermarket", which refers to a series of transaction activities generated by the follow-up needs and services in the process of automobile after-sales use, such as automobile repair, maintenance, service, and required spare parts, supplies and materials.

In recent years, with the rapid development of China's automobile industry, the development space of automobile aftermarket is also growing. Especially after 2011, China's automobile market bid farewell to the high growth rate and entered the stage of stable development and brand competition. With the pressure and pressure of vehicle profits, more and more automobile enterprises began to turn to the automobile aftermarket with rich profits.

"At present, China's automotive aftermarket has entered an era of competition." Some people in the industry pointed out. In addition to the traditional auto parts city and small roadside repair shops, more and more vehicle enterprises such as FAW Volkswagen, Shanghai GM and Shanghai Volkswagen are also increasing their investment in the automotive aftermarket.

In addition, with the advantages of foreign companies, such as China's mature automobile chain, they hope to introduce the Chinese automobile chain into the market.

Lack of regulations

"There are still many irregularities in China's automotive aftermarket." Compared with foreign countries, the domestic market is not mature. For example, although the auto parts city is relatively concentrated in China, which improves the automobile circulation to a certain extent, the quality cannot be guaranteed, resulting in more fake and inferior products.

Relevant investigation also shows that in China, nearly 60% of automobile users have found counterfeit products on their vehicles. In recent years, 13% of the total accident vehicles are caused by the use of fake and inferior spare parts. In addition, in addition to product quality problems, complaints about poor service attitude, high cost and poor maintenance technology have never stopped.

What is more criticized by the industry is the lack of standards in China's automobile aftermarket. It is understood that at present, in China's automobile maintenance, auto parts, automobile beauty, automobile supplies and other fields, not only the industry's guiding norms are missing, but even the basic standards such as quality standards and pricing standards are not available, leading to chaos in the entire market.

Therefore, industry experts pointed out that strengthening the construction of regulations and standards has become a top priority for the healthy development of the automotive aftermarket. It is necessary not only to strengthen the legal construction of the automotive aftermarket, but also to accelerate the formation of a market management system combining legal norms, administrative supervision, industry self-discipline, technical guarantee, public supervision and social education.

For each "competitor" in this market, the most important thing is to improve their service quality and build core business with their own advantages. Liao chuhang said that taking the core business of Chijia as an example, 50% - 60% of the business is focused on the maintenance of tires, brakes and related performance, "as long as we grasp these aspects and do it well and deeply, we can retain consumers."